Over the past 15 years our proven program has significantly improved our Clients' return on investment (ROI) in yellow page advertising dollars - millions of dollars of ongoing savings.

We do not sell yellow pages. We do offer the opportunity for an objective, and effective approach to developing your yellow page budget.

Goal:
To objectively and knowledgeably structure our clients yellow page program in conjunction with their overall marketing strategy, other marketing efforts and sales process. It is common for this process to result in significant savings over the existing yellow page program.

• Analyzing your target audiences yellow page usage.
• Yellow page cost containment.
• Consultative services to develop an effective and appropriate program.
• Handling yellow page contract negotiations and administration.
• Yellow page billing verification.
• Negotiating for adjustments and credits.

Process and Client Interaction

1. To develop an effective yellow page program, it's critical to understand your marketing goals and priorities. To ensure effectiveness and continuity, yellow page advertising must work in concert with the other components of your marketing endeavors. Towards that goal, we begin with a discovery meeting to gain specific knowledge about your business, and to discuss the objectives of your yellow page program in conjunction with your overall marketing plans and sales process.

2. QMS performs an in-depth review of your yellow page contracts to determine if the program meets the criteria established in our discovery meeting, and if the most cost effective programs are being utilized. Current invoices will also be audited for accuracy.

3. Based on this analysis, QMS compiles a comprehensive written report. Key elements of the Client report include but are not limited to:

• Executive Summary
  • Role of yellow pages in your marketing strategy
  • Matching expenditures to return (ROI).
• Yellow page strategy development
  • New program development
    • Review of directories (not all directories are created equal)
    • Options
    • Recommendations
      • Directory.
      • Headings
      • Listings
    • Forecast of Savings
      • First year
      • Years 2 - 5

5. Implementation - once Client and QMS develop the new yellow page program, QMS handles the negotiations with your yellow page representative(s). Where appropriate QMS will handle negotiations for adjustments and credits with yellow page vendors.

Benefits to our Clients

• QMS does the work, saving you time and money.
• The initial consultation is free and takes about an hour.
• QMS produces a comprehensive overview of your yellow page program, and a plan that will save you money, typically 20-40%, while maintaining effectiveness.
• QMS handles all negotiations with your yellow page representatives saving staff time and money.