|
Marketing Management Program |
|
Do you need a marketing plan...?
"Would you tell me please which way I ought to go from here?" asked Alice.
"That depends a good deal on where you want to get to," said The Cat.
"I really don't much care where..."
"Then it doesn't much matter which way you go," said The Cat.
-Lewis Carroll, Alice in Wonderland
QMS has developed a unique program that allows us to act as the Marketing Department for your business for a fraction of the cost of hiring a full time employee. We will create an operating Marketing Plan for your business, as well as implement the plan for you.
How Our Clients Benefit
- You will receive a written marketing plan that will help you achieve your sales and profit goals
- This plan will make your marketing efforts more timely and effective
- This plan will allow you to maximize your competitive strengths while developing ways to minimize your weaknesses
- On - going marketing support
- Quarterly reviews allow you to make adjustments to any marketing changes
- Our implementing your plan allows you more time to run other aspects of your business
Frequently Asked Questions
Q: What is Marketing?
A: Ask a dozen different people to define marketing, and chances are you'll get a dozen different answers. That's because marketing can be a confusing concept.
- We define marketing as the red line of action between an idea, its delivery, and customer use
- We consider marketing to be THE principle business function
Marketing begins long before you initiate a sale and continues well after it has closed. In fact, it should touch virtually everything your company does.
Q: Is Marketing Necessary?
A: The answer is yes if you expect to:
- Catch the eye of the potential customer / prospect
- Win a share of the pie
- Initiate word of mouth
- Dramatically increase sales volume and profit
Q: Do I Need a Plan?
A: Making good marketing decisions is similar to making good decisions in any other area of your business; you won't get far if you don't have defined objectives. Without planning and intelligent commitment of resources, marketing becomes erratic, short term and ineffective.
Q: What is the Ultimate Aim of Marketing?
A: The ultimate goal of marketing is to know and understand your customers so well that your product or service sells itself.
Of the many questions that you should ask yourself, the most important include:
- What Business are you in?
- What is your primary geographic area?
- What are your sales goals for this year? Next year?
- What might keep you from reaching these goals?
- What is your marketing/ advertising budget this year?
- How big do you want your business to be?
- What service is your most profitable? The biggest drain on the organization?
- Who are your best customers and prospects?
- What is your selling process? What do you use for presentation materials?
|
|
Marketing Management
